Social Media Policy
At Burlington County Footlighters (the “Company”), we know that online social platforms, including blogs, wikis, message boards, video and photo sharing websites, and social networking services, are constantly transforming the way we interact. We also recognize the importance of the Internet in shaping the public view of our company. The Company is committed to supporting your right to interact responsibly and knowledgeably on the Internet through blogging and interaction in social media. We want our members to share and learn from others in order to build a valuable online community.
The purpose of these guidelines is two-fold: First, the Company has an aim to protect our interests, including, but not limited to, the privacy of our staff and confidentiality regarding our business purpose, plans, partners, users, and competitors. Second, these guidelines will help you make respectful and appropriate decisions about your work-related interactions with people on the Internet. In this policy, work should be construed as to include any volunteer or perform any functions at or for the Company.
Your personal online activity is your business. However, any activity in or outside of work that affects your performance, the performance of others at the Company, or the Company’s interests are a proper focus for this Social Media Policy. You must always assume that your work-related social media activity is visible to the Company as well as current and potential staff, patrons, partners, prospects, and competitors. The Company reserves the right to direct its members to avoid certain subjects and remove inappropriate comments and posts. Our internal policies remain in effect in our workplace.
Guidelines for Discussing Burlington County Footlighters on the Internet
· You are not authorized to speak on behalf of the company in a public forum without express permission from Communication & Marketing Director or the Board. A public forum is any communications platform that does not need special permissions to access or that includes communications with more than 25 non-workers or potential workers of the Company.
· If you have permission to discuss the Company and / or our current and potential business activities, staff, partners, patrons, or competitors, please follow these guidelines:
o Identification: Identify yourself. Include your name, and when appropriate, state your role or title within the Company.
o Disclaimer: Use a disclaimer that “the views you express on the particular website are yours alone and do not represent the views of the Company.”
o Proof: Support any statements made online with factual evidence.
· Also, let the Communication & Marketing Director know about the content you plan to publish. The Company may want to visit the website to understand your point of view.
Guidelines for Confidential and Proprietary Information
· You may not share information that is confidential and proprietary about the Company. This includes, but is not limited to, company strategy, information about trademarks, upcoming productions, sales, finances, number of products sold, number of staff, and any other information that has not been publicly released by the Company.
The list above is given as example only and does not cover the range of what the company considers confidential and proprietary. If you have any questions about whether information has been released publicly or any other concerns, please speak with the Communication & Marketing Director or the Officer overseeing the content in question before releasing information that could potentially harm the Company, or our current and potential business interests, staff, partners, and patrons.
· The Company’s logo and trademarks may not be used without explicit permission in writing from the Company. This is to prevent the appearance that you speak for or officially represent the Company.
· It is fine to quote or retweet others, but you should not attempt to pass off someone else’s words, photography, or other information as your own. All copyright, privacy, and other laws that apply offline apply online as well. Always give proper credit to credit your sources when posting a link or information gathered from another source.
Ownership of Social Media Contacts
· Any social media contacts, including “followers” or “friends,” that are acquired through accounts (including, but not limited to email addresses, blogs, Twitter, Facebook, YouTube, or other social media networks) created on behalf of the Company are the property of the Company.
Transparency and Disclosures
· If you have permission to publicly share what a patron, partner, or other organization is doing, such as launching a new website or coming out with a new product, you must disclose your relationship to the other party.
· Do not discuss an organization or product in social media in exchange for money. If you receive a product or service to review for free, you must disclose it in your post or review.
Respect and Privacy Rights
· Use common sense.
· Follow the rules of the social media sites you use.
· Speak respectfully about the Company and our current and potential staff, patrons, partners, and competitors.
· Write knowledgeably, accurately, and with appropriate professionalism. Despite disclaimers, your Web interaction can result in members of the public forming opinions about the Company and its staff, partners and business interests.
· Refrain from publishing anything that could reflect negatively on the Company’s reputation or otherwise embarrass the organization, including posts about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct. Do not use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not otherwise be acceptable in the Company’s workplace. Please also show respect for topics that may be considered objectionable or inflammatory.
· Honor the privacy rights of our current staff, members, and partners by seeking their permission before writing about or displaying internal company information that could be considered a breach of their privacy and confidentiality.
· Respect the law, including those laws governing defamation, discrimination, harassment, and copyright and fair use.
· Media inquiries for information about our company and our current and potential products, employees, partners, clients, and competitors should be referred to the Communications & Marketing Director. This does not specifically include your opinions, writing, and interviews on topics aside from our company and our current and potential products, employees, partners, clients, and competitors.
Your Legal Liability
· The Company complies with all federal and state laws that apply to our operations and activities. Since you are involved in the Company’s operations and activities, you are responsible for understanding and observing these policies.
· Note that the breach of privacy and confidentiality, use of copyrighted materials, unfounded or derogatory statements, or misrepresentation may be considered illegal and is not accepted by the Company.
· Each person at the Company is personally responsible, and may be legally liable, for the content he or she publishes online. You can be sued for not disclosing your relationship to the Company, or for purposely spreading false information. You can also be sued by company staff, competitors, and any individual or company that views your commentary, content, or images as defamatory, pornographic, proprietary, harassing, libelous or creating a hostile work environment. In addition to any legal action, your activity can result in disciplinary action up to and including separation from the Company.
· If you have any questions, please ask the The Board for guidance on compliance with this policy, the bylaws, or applicable laws.